Yuhong Liu is a second year Psychology and Linguistics (MA Hons) student. This project investigates how cultural differences between the UK and Malawi influence conceptualizations and experiences of mental health. This project investigates how cultural differences between the UK and Malawi influence conceptualizations and experiences of mental health. Western-centric diagnostic labels often fail to recognize indigenous experiences of suffering, such as spiritual explanations, which can hinder help-seeking and the equitable distribution of health resources. The research addresses this by identifying and measuring systemic linguistic variations through a two-phase mixed-methods approach. The qualitative phase applies reflexive thematic analysis with a constructionist approach to inductively develop a coding system from bilingual dictionaries and mental health guides. This involves deep reading and back-translation to define unique manifestations of distress and ensure semantic equivalence across Chichewa and English. Following this, the quantitative phase utilizes a Chi-squared analysis of a large corpus of news and academic articles to determine if these conceptual differences are statistically significant. To ensure high inter-rater reliability, collaboration with native Chichewa speakers is needed to conduct back-translations for semantic equivalence and code data independently. This partnership transforms the research into a reciprocal exchange of knowledge, giving non-Western cultures greater control over their own narratives. The primary outcome is a digital booklet pairing British and Malawian expressions for clinical mental health problems to serve as a case-specific resource for health communicators. Ultimately, the project fosters an inclusive global health framework that respects indigenous wisdom as a valid and scientifically significant source of knowledge. Yuhong Liu This article was published on 2025-06-17